Welcome!

Log Management Authors: Dana Gardner, Pat Romanski, Elizabeth White, David H Deans, Carmen Gonzalez

Related Topics: Containers Expo Blog, Microservices Expo

Containers Expo Blog: Article

Cisco Pushes into Volume Server Market

UCS addresses a $20 billion slice of an overall $85 billion data center market

Cisco Wednesday came up with entry-level rack-mounted versions of its high-end Unified Computing System (UCS) that it means to push into the channel where it will piggyback on resellers that already sell other people’s machines.

That mean it’ll be stepping on even more toes than it already has by entering the server market to begin with.

Resisting the volume label, Cisco positions the new UCS C-Series boxes as investment-protecting stepping stones to its bigger UCS B-Series that unite compute, storage and networking in the name of unleashing virtualization. It claims compute can’t be bought in isolation anymore.

Cisco claims architectural superiority for its UCS widgetry and promises greater power and agility and lower TCO than the current crop of systems vendors can deliver. Buy the vision buy the box.

Cisco research says UCS addresses a $20 billion slice of an overall $85 billion data center market counting hardware, software, networking and services.

The company had Goldman Sachs talk to a hundred of the Fortune 1000 and it looks like two-thirds of them can accept Cisco turning over a new leaf and becoming a server provider and may buy some of its boxes in the next two or three years but only 18% plan to evaluate the things in the next 12 months.

Presumably the findings prodded the company to come up with the market share-accelerating C-Series, which won’t be available until Q4 when Cisco will presumably reveal what it’ll cost. The UCS B-Series blade servers start shipping this month.

Cisco’s channels director John Growdon said that 72% of the resellers Cisco expects to tap, folks that already handle its traditional networking infrastructure widgetry, sell competing servers. The company has come up with new C-Series partner programs and says it will soon have about 500 resellers certified.

It’s promising them revenues from assessments, integration services, managed services and the like.

The Xeon 5500-based C-Series consists of one 1U and two 2U models. The 1U C200 M1 can have 96GB of memory in 12 DIMMs, four 3.5-inch SAS or SATA drives and room for two PCIe cards. The 2U C210 M1 can expand to 16 SFF SAS or SATA drives and five PCIe cards and the top-of-the-line C250 M1 can go to 384GB of memory (48 DIMMs) and eight drives.

Cisco says its patented memory extension technology yields upwards of 2.5 times the addressable memory than competitive rack servers and hence more virtual machines and the scalability to run large memory applications.

The widgets can access Cisco’s unified fabric through a low-latency lossless 10 Gbps Ethernet connection. And they can take advantage of Cisco’s virtualized adapter, which is supposed to offer adapter consolidation and virtualization optimization by enabling each virtualized adapter to define up to 128 Ethernet or Fibre Channel connections.

Cisco, however, is trying to be open about this whole thing and says other less functional adapters can be used.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...