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Universal Studios Hollywood and LiveMansion.com Seek 'Back To The Future' Cyberspace Fans to Create Original Online Content as Part of a Month-Long Tribute to the Ride's Last Voyage at the Entertainment Capital of L.A.

Universal Studios Hollywood and LiveMansion.com Seek 'Back To The Future' Cyberspace Fans to Create Original Online Content as P

UNIVERSAL CITY, Calif., July 31 /PRNewswire/ -- As part of its month-long countdown celebration marking "Back to the Future - The Ride's (R)" last voyage, Universal Studios Hollywood is partnering with Ckrush Digital Media Inc.'s (BULLETIN BOARD: CKRH) LiveMansion.com to invite fans to produce original 90 second video submissions that showcase their enduring fascination with the ride and the award-winning film trilogy upon which the ride is based for posting on the popular user-generated website.

LiveMansion.com, an online creative community, has developed a video contest to help showcase this innovative user-generated cyber-space tribute. "Back to the Future" devotees who have spawned a myriad of fan sites dedicated to the thrill ride and film trilogy, can access guidelines for the video submissions at http://www.livemansion.com/. More information is also available at http://www.universalstudioshollywood.com/.

All video submissions must contain original content and music and cannot exceed a total running time of 90-seconds. The online tribute will begin August 2, 2007 and will continue until September 3, 2007 when "The Back to the Future - The Ride" soars into the "space-time continuum" for the very last time. Participating contestants will also have a chance to win a variety of prizes including DVD of the movies and tickets to Universal Studios Hollywood to experience "Back to the Future" and become one of the last riders before the attraction becomes a thing of the past.

While at Universal Studios Hollywood, guests will also have an opportunity to enter a sweepstakes to drive off as the owner of a classic 1981 stainless steel DeLorean.

"Back to the Future - The Ride" blends breakthrough simulator technology with a cutting-edge Omnimax(R) 70mm film to create a total sensory experience.

A signature attraction at "The Entertainment Capital of L.A." for over 14 years, the ride is being closed to make way for the introduction of a new thrill ride based on the enormously popular "The Simpsons" TV series and movie. "The Simpsons" ride is slated to debut in Spring 2008.

"Back to the Future - The Ride" was introduced in 1993 as a continuation of the Oscar(R)-winning blockbuster "Back to the Future" film trilogy directed by Robert Zemeckis and executive produced by Steven Spielberg for Universal Pictures. The attraction features an eight-seat convertible DeLorean Time Travel Vehicle that elevates the theme park ride experience to an unprecedented level of detail, beginning with an artfully staged queue line experience that helps set up the ride's narrative storyline.

LiveMansion.com is an online creative community featuring user-created content, entertainment news, gossip and reviews, and has enabled its members to collectively create, star and own entertainment content. It is the first online community to cast, shoot and produce a feature film, "LiveMansion: The Movie," slated for theatrical release in 2008. LiveMansion.com launched in July 2006 by Ckrush Digital Media, Inc., a subsidiary of Ckrush, Inc.

Universal Studios Hollywood, The Entertainment Capital of L.A., includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex; the Universal CityWalk Cinemas; and the Gibson Amphitheatre concert and special event venue. The theme park features such groundbreaking attractions as "Revenge of the Mummy(sm) -- The Ride," "Shrek 4-D(TM)," "Jurassic Park(R) -- The Ride" and the world-renowned Studio Tour, which takes guests behind-the-scenes of such landmark TV and movie locations and sets as Steven Spielberg's "War of the Worlds." Universal CityWalk features 65 entertainment-themed restaurants, nightclubs, shops and dynamic entertainment options. Universal CityWalk Cinemas, offering the best movie-going experience in Los Angeles, features 19 screens including one of Southern California's largest IMAX(R) venues and newly renovated stadium-style seating.

Universal Studios Hollywood (http://www.universalstudioshollywood.com/) is a unit of Universal Parks & Resorts, a division of Universal Studios, a part of NBC Universal. NBC Universal is one of the world's leading media and entertainment companies in the development, production, marketing of entertainment, news, and information to a global audience. Formed in May of 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world renowned theme parks. NBC Universal is 80% owned by General Electric, with 20% controlled by Vivendi.

About Ckrush, Inc.

Ckrush is an innovative entertainment and interactive media group at the forefront of the convergence of entertainment content with social media, online communities and digital technology. Ckrush produces feature films and other content and develops and maintains web sites, including online communities, primarily geared towards young adults 18-34. Ckrush's fully interactive online communities include "LiveMansion.com" (http://www.livemansion.com/), "AudioStreet.net" (http://www.audiostreet.net/) and "MixStreet.net" (http://www.mixstreet.net/). Ckrush's feature film productions include "Beer League," starring Artie Lange; "National Lampoon's TV the Movie," starring Steve O and Wee Man of "Jackass" fame; and "National Lampoon's Pledge This," starring Paris Hilton. Ckrush services also include website design, development, hosting, advertising and media placement. For additional information, please visit http://www.ckrush.net/.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are based on management's current expectations or beliefs, and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors; acquisitions of dispositions of business assets; and the potential impact of future decisions by management. More detailed information about these factors may be found in filings by Ckrush, Inc. with the Securities and Exchange Commission. Ckrush, Inc. is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

Universal Studios Hollywood

CONTACT: Eliot Sekuler, +1-818-622-6896, [email protected], or
Domestic Press, Audrey Eig, +1-818-622-2962, [email protected], or Online
Press, Debbie Park, +1-818-622-9504, [email protected], or International
Press, Janel Moncada, +1-818-622-5985, [email protected] all for
Universal Studios Hollywood; or Jeremy Dallow of Ckrush, Inc.,
+1-212-564-1111

Web site: http://media.universalstudioshollywood.com/
http://www.ckrush.net/
http://www.livemansion.com/

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