Welcome!

Log Management Authors: Dana Gardner, Pat Romanski, Elizabeth White, David H Deans, Carmen Gonzalez

News Feed Item

Ensighten's Global Q2 Success Points to Changes in Overall Marketing Landscape

Movement Towards Data Ownership and Real-Time Data Activation Drives 200 Percent Bookings Growth at Ensighten

SAN JOSE, CA -- (Marketwired) -- 07/10/14 -- Ensighten, the leading global enterprise data and tag management provider and company behind the Agile Marketing Platform, today announced another very strong quarter with 200 percent booking growth in a three-month period. Ensighten attributes this growth to digital marketers' rapid adoption of its open platform, which furthers the trend of brands owning and acting on their data in real time across all marketing channels and devices.

"Ensighten delivers tremendous value," said John Lormand, Director of Global Marketing IT Communication and eCommerce at Hewlett-Packard. "HP manages over 1.5 million external web pages across hundreds of sites with many different technologies and third-party marketing providers. For the first time, Ensighten is enabling us to pull everything together and deploy the consistent standards and tracking that are critical for optimizing the consumer experience."

Ensighten's open marketing platform has continued to see significant adoption and experienced 130 percent year-over-year growth in its customer base, which accounts for global commerce equivalent to the 10th largest world economy (over $1.9 trillion). Large enterprises such as TD Bank, Blue Cross Blue Shield, Panasonic, The New York Times, Harry and David, and TJX, which operates T.J. Maxx, Marshalls and several other leading retailers, are using Ensighten to take ownership of their data and achieve 525 percent ROI according to Forrester. Ensighten's solutions include Ensighten Mobile, which is a finalist for the Direct Marketing Association Innovation Awards 2014 in the Data, Analytics and Attribution category.

"The market requires an open platform which empowers brands to collect, own and act on data across all digital touchpoints," said Josh Manion, Founder and CEO of Ensighten. "The consumer journey is only becoming more complex and brands are looking to Ensighten to help deliver significantly better consumer experiences."

Ensighten achieved another very strong financial quarter with 200 percent bookings growth in Q2 2014 versus Q2 2013. To manage this growth and further expand its engineering, sales, service and marketing teams, Ensighten announced today a new office in San Jose, California to serve as the company's U.S. headquarters. Ensighten's offices now position it to grow its global footprint by an additional 150 employees.

The move continues a period of rapid growth for Ensighten following the company's $40 million Series B funding in January. In March it acquired its biggest global competitor, TagMan, and in May expanded operations to Australia. Ensighten now has offices in San Jose, New York, London, Cardiff and Sydney, which represent customers operating in over 150 countries.

For information on joining the world-class team at Ensighten, visit Ensighten's careers page at https://www.ensighten.com/company/careers.

ABOUT ENSIGHTEN
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Agile Marketing Platform (AMP) enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. The Ensighten AMP, with their unique hybrid-tagging technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world's leading brands (Microsoft, Capital One, United Airlines, T-Mobile and Walmart) achieve marketing agility by implementing Ensighten's single line of code. Ensighten is headquartered in Silicon Valley, with offices in New York, London and Sydney. To learn more visit www.ensighten.com, and join the conversation on LinkedIn linkedin.com/company/ensighten and Twitter @ensighten.

PRESS CONTACT
Michelle Kincaid
LEWIS PR for Ensighten
Email Contact
Office: +1-415-432-2467
Mobile: +1-757-503-1123

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...