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Vibrant Media incorpora la tecnología de geolocalización por IP de Digital Element en su plataforma de publicidad contextual

Digital Element, el proveedor líder de tecnología de geolocalización por IP, anunció hoy que Vibrant Media, la compañía de publicidad contextual nativa más importante del mundo, ha implementado la tecnología de geolocalización por IP hiperlocal NetAcuity Edge™ para mejorar la precisión de localización geográfica.

La tecnología de publicidad de Vibrant Media ofrece un contenido publicitario y de marcas nativo y relevante desde el punto de vista contextual en más de 6.600 editores de primera línea, lo que le permite llegar a más de 300 millones de usuarios individuales al mes. El hecho de poder integrar datos de localización geográfica más detallados en la plataforma de publicidad de contenido de Vibrant Media le ha permitido a la compañía mejorar la segmentación de su público y su capacidad de localización, además de aumentar las tasas de relevancia, de clics y de conversión de las campañas de sus clientes.

"Digital Element es el líder internacional en tecnología de geolocalización por IP y es el único proveedor de datos IP que ofrece una localización real a nivel de código postal, por lo que esta empresa fue nuestra mejor opción a la hora de ayudarnos a alcanzar un nivel óptimo de detalle a nivel de ciudad y de código postal", explicó Ben Anderson, SVP, Tecnología, en Vibrant Media. "Digital Element también ofrece un servicio de atención al cliente inmejorable, por lo que estamos encantados con esta colaboración".

Fundada en 1999, Digital Element es la compañía líder en la industria de la tecnología de geolocalización por IP, y con su tecnología NetAcuity Edge ha revolucionado el sector de la geolocalización por IP. El análisis de infraestructuras de enrutamiento de IP, junto con la capacidad para obtener datos de ubicación anónimos a partir de una red de socios comerciales internacionales, permite que la tecnología NetAcuity Edge ofrezca el conjunto de datos hiperlocales más detallado disponible en el mundo actualmente que, además, respeta el anonimato de los usuarios y cumple los requisitos más exigentes de privacidad del usuario final.

"Estamos encantados de poder trabajar con Vibrant Media con el fin de mejorar su gama de productos contextuales con datos de geolocalización por IP más detallados", comentó Charlie Johnson, director de medios senior de Digital Element, Europa. "Nuestro objetivo se basa en suministrar unos datos de geolocalización precisos y eficaces, pues esto es imprescindible para proporcionar el conocimiento que se necesita al ofrecer una publicidad relevante que conecte de inmediato con los consumidores".

De este modo, Vibrant Media se suma a la lista de clientes de plataformas publicitarias de alto nivel de Digital Element, como Microsoft, MediaMath, Crimtan, Admedo, Mashero, Collective, DoubleClick, Flashtalking, Infectious Media, ADTECH de AOL y BlueLithium de Yahoo.

ENDS

Acerca de Digital Element

Desde 1999, Digital Element suministra soluciones de geolocalización a nivel internacional que aportan contexto y datos relevantes en cualquier momento y lugar a las iniciativas en línea, ya sea en equipos de sobremesa o en dispositivos móviles. La tecnología patentada de la compañía ha sido acreditada y certificada para ofrecer un acceso en tiempo real a una inteligencia de localización fiable y precisa sin invadir la privacidad de los usuarios de Internet. Durante más de una década, muchos de los sitios web, empresas, redes publicitarias, plataformas de redes sociales y editores de contenido para móviles de mayor renombre han confiado en la tecnología de Digital Element para dirigir la publicidad a usuarios específicos, localizar contenido, mejorar los análisis, administrar derechos de contenido y detectar y prevenir el fraude. Visite www.digitalelement.com para obtener más información acerca de cómo aprovechar las ventajas de conocer la ubicación geográfica en Internet.

Con sede central en Atlanta, Digital Element es una división de Digital Envoy Inc.

Acerca de Vibrant Media

Vibrant Media (www.vibrantmedia.co.uk) es proveedor líder mundial en tecnología contextual que permite alinear publicidad y contenido de marcas en plataformas. Con más de 6.600 editores responsables de primera línea, Vibrant llega a más de 300 millones de usuarios individuales al mes (comScore, 2012) y proporciona a vendedores de primeras marcas la posibilidad de realizar anuncios para un público claramente delimitado en contenido web de primera clase. Vibrant colabora con anunciantes de primera línea como Hewlett Packard, Microsoft, P&G, Sainsbury's y Unilever.

La compañía se fundó en el año 2000 y tiene oficinas en Nueva York, San Francisco, Detroit, Chicago, Los Ángeles, Boston, Atlanta, Londres, París, Hamburgo, Múnich y Düsseldorf. Vibrant Media fue elegido como uno de los tres mejores proveedores según el estudio de la IPA sobre empresas de medios digitales de 2011.

Para obtener más información, visite www.vibrantmedia.co.uk.

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