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Vibrant Media intègre la technologie de géolocalisation par IP de Digital Element dans sa plateforme de publicité contextuelle.

Digital Element, le fournisseur n° 1 de solutions de géolocalisation par IP, a annoncé aujourd'hui que Vibrant Media, leader mondial de la publicité contextuelle native, avait déployé sa solution de géolocalisation hyperlocale par IP NetAcuity Edge pour améliorer la précision de son ciblage géographique.

La technologie publicitaire de Vibrant Media touche chaque mois plus de 300 millions d'utilisateurs uniques en diffusant des publicités et des contenus de marque natifs et contextuels à travers un important réseau de plus de 6 600 éditeurs. L'ajout de données de ciblage géographique plus granulaires dans la plateforme publicitaire contextuelle de Vibrant Media permet d'affiner les capacités de ciblage et de segmentation de l'audience de la société, en optimisant la pertinence, l'activation par les utilisateurs et les taux de conversion des campagnes de ses clients.

« Digital Element étant le leader mondial des technologies de géolocalisation par IP et le seul fournisseur de données IP à offrir un ciblage réel au niveau du code postal, il s'agissait d'un choix naturel pour tenter d'obtenir une granularité optimale au niveau de la ville et du code postal, » a expliqué Ben Anderson, vice-président directeur de la technologie, Vibrant Media. « Digital Element offre également un service clientèle de haut niveau et nous sommes ravis de notre partenariat. »

Fondée en 1999, la société pionnière Digital Element est à l'origine de la technologie de géolocalisation par IP et sa solution NetAcuity Edge a révolutionné ce secteur. En combinant une analyse de l'infrastructure de routage IP avec des informations de localisation anonymes recueillies auprès d'un réseau mondial de partenaires commerciaux, NetAcuity Edge fournit l'ensemble de données hyperlocales le plus détaillé au monde à l'heure actuelle, tout en conservant l'anonymat des utilisateurs et en respectant les normes de vie privée les plus strictes.

« Nous sommes ravis de collaborer avec Vibrant Media pour améliorer sa suite de produits contextuels à l'aide de données de géolocalisation par IP plus granulaires, » a déclaré Charlie Johnson, Directeur principal des médias, Digital Element Europe. « Notre objectif est de fournir des données de géolocalisation précises et robustes indispensables pour la diffusion de publicités pertinentes qui intéressent instantanément les consommateurs. »

Vibrant Media rejoint plusieurs clients publicitaires importants de Digital Element, dont Microsoft, MediaMath, Crimtan, Admedo, Mashero, Collective, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH et Yahoo’s BlueLithium.

FIN

À propos de Digital Element

Depuis 1999, Digital Element fournit des solutions de géolocalisation mondiales qui optimisent la pertinence et le contexte des initiatives Internet, n'importe où et n'importe quand, des ordinateurs de bureau aux dispositifs mobiles. La technologie brevetée de la société a été certifiée et accréditée pour un accès en temps réel à des renseignements de localisation précis et fiables, sans atteinte à la vie privée des internautes. Depuis plus de dix ans, un grand nombre des principaux sites Web, marques, réseaux publicitaires, plateformes de médias sociaux et éditeurs mobiles font confiance à la technologie Digital Element pour cibler leurs campagnes, localiser leur contenu, optimiser leurs analyses et gérer les droits sur le contenu, tout en détectant et en prévenant la fraude. Visitez le site www.digitalelement.com pour découvrir comment bénéficier en ligne de toute la puissance de la localisation.

Basée à Atlanta (États-Unis) et à Londres (Royaume-Uni), Digital Element est une division de Digital Envoy Inc.

À propos de Vibrant Media

Les technologies de publicité dans le texte du leader mondial Vibrant Media (www.vibrantmedia.co.uk) permettent de diffuser des publicités et des contenus de marque à travers plusieurs plateformes. Vibrant touche chaque mois plus de 300 millions d'utilisateurs uniques (comScore, 2012) à travers un important réseau de plus de 6 600 éditeurs et permet aux grands annonceurs d'intégrer des publicités ainsi que des contenus de marque hautement ciblés parmi le texte et les images des sites Web. Vibrant travaille avec les plus grands annonceurs de marques telles que Hewlett Packard, Microsoft, P&G, Sainsbury's et Unilever.

Fondée en 2000, la société possède des bureaux à New York, San Francisco, Détroit, Chicago, Los Angeles, Boston, Atlanta, Londres, Paris, Hambourg, Munich et Düsseldorf. En 2011, Vibrant Media s'est classée parmi les trois plus grands fournisseurs du sondage IPA Digital Media Owners.

Pour plus d’informations, veuillez consulter le site www.vibrantmedia.co.uk.

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