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Allscope Direct, The New Direct Response Arm Of Acclaimed Media And Communications Firm Allscope Media, Launches With Top Industry Pro Joe Shain As Partner & CEO

Allscope Media Founder & CEO Evan Greenberg Teams Up With Renowned Direct Response Executive Joe Shain To Create A Powerful Integrated Media Agency Offering A Comprehensive Suite Of Direct Marketing Capabilities

NEW YORK, April 2, 2014 /PRNewswire/ -- In a move to lead the direct marketing industry into the next generation, Allscope Media CEO Evan Greenberg has joined forces with top marketing executive Joe Shain to create Allscope Direct, where proven direct response strategies will be delivered by leveraging the latest technology and data to drive substantial marketplace growth for a range of clients. Allscope Direct will offer a 360-degree suite of resources and tools that will enable ambitious companies of all sizes to earn market share, regardless of the size of their competitors.

Allscope Direct will be fully integrated into Allscope Media, working with their well-regarded strategic planning team to provide a unique "agency DNA" built around performance-based media solutions. In addition to delivering results­driven response services, the firm will also provide comprehensive media management, creative strategy, connection planning, and integrated thought leadership. Allscope Direct's executive team will work directly with clients to continuously analyze and optimize campaigns and maximize results. Allscope Direct's CEO, Shain, will be joined by President Anthony Medico, who previously led the E&M Agency Group.

An acknowledged and influential expert in the direct response industry, Joe Shain brings a wealth of experience and inventive thinking to Allscope Direct. He launched Zenith Direct as CEO in 2001, taking it from a startup to more than $250MM in billings in 2013. Prior to founding Zenith Direct, Shain launched the leading direct response agency Shain, Colavito, Pensabene (SCP), which was acquired in 1995 by Omnicom's OMD Direct, where he served for six years as CEO. Shain has been on the forefront of innovation in Direct Marketing, and has steered strategy for a broad range of clients including Abbott Labs, Hewlett Packard, Schering Plough, Sanofi Aventis, 20th Century Fox, Sandal's Resorts, and Farmers Insurance.

For more than 20 years, Evan Greenberg has been the driving force behind Allscope Media's innovative approach to media and communications planning and investment strategies. Greenberg's unique ability in integrated marketing, promotion, and partnerships has helped Allscope's clients extend their media strategies and build value. Guiding the company since its inception, Greenberg has helped oversee the work for a broad range of prestigious clients, including Elizabeth Arden Red Door Spas, Boots USA, Atari, Panasonic, Travel Channel, Pilot Pens, Harper Collins, Kaplan Education, Michelin/BFGoodrich, Timberland, Foot Locker, National Geographic Channel, Blue Cross Blue Shield, Sunny D, Toshiba America, and Smashburger. Greenberg has also served as founding partner of MKTG, a leading experiential, digital and social media agency working for clients including CBS, Nike, Coke, and Google. He began his career working in media ad sales for the ABC Television & Radio group, and as Vice President of Katz Media, the largest television and radio sales company in the U.S.

ALLSCOPE MEDIA

Allscope is an independent media and communications firm built to help brands navigate a complex and fluid marketplace. Its accomplished team delivers highly informed channel­neutral media strategies that combine the best in data intelligence with deep experience in brand activation, media investment and campaign management. A fully integrated media agency, Allscope deploys seamless strategies across the digital, social, mass media and live channels. The firm has serviced an extensive range of smaller and mid-sized clients including Panasonic USA, Harper Collins, Timberland, Michelin/BFGoodrich, Footlocker, National Geographic Channel, Blue Cross/Blue Shield, Chubb Insurance, Harper Collins, Travel Channel, Pilot Pen Corp, Blimpie USA, and Kaplan Education.

For more information about Allscope Direct, visit http://allscope.com/direct

CONTACT

Lindsay Kaplan
Vice President
King + Company 
(212) 561-7463
[email protected]

SOURCE Allscope Media

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