Welcome!

Log Management Authors: Dana Gardner, Pat Romanski, Elizabeth White, David H Deans, Carmen Gonzalez

Blog Feed Post

Mobile Expert Opinion: Mobile Platform as a Service by Peter Rogers?

My colleague at Cognizant and mobile expert, Peter Rogers, shares more of his thoughts and opinions on how enterprise mobility is and will evolve in 2014.

***

I think most businesses have realized the most effective mobile solutions are holistically designed from the outset. That means not just building the most beautiful front end, but also making sure that the supporting enterprise services are provided in a timely and secure manner. This has led to mobile and cloud being tightly integrated for many years, it was just hidden behind a black box inside of a MADP (Mobile Application Development Platform). Now it seems the black box has opened up and we are seeing open, standards based, cost effective and flexible Mobile First services being delivered through the cloud. It kind of begun with Parse who offered remote data manipulation and now we are seeing full life cycle management including real-time analytic visualisations.

Mobile Back End as a Service (MBaaS) falls somewhere in between Cloud Software as a Service (SaaS) and Cloud Platform as a Service (PaaS), with the key differentiator being a Mobile First intent. The original offerings like Parse were non-enterprise offerings and largely focussed on remote data manipulation, location services and authentication. Later offering have looked to differentiate their offerings by adding dedicated enterprise connectors and these are classed as Enterprise Mobile Back End as a Service.

In the non-enterprise MBaaS space then we are already seeing lots of acquisitions and new people moving into this space like Famo.us and AppMobi. The closest thing to a traditional Mobile Application Development Platform is an Enterprise MBaaS, but you will not find a portable native (cross platform) solution on the client side. Instead, a lot of the MBaaS vendors offer partnerships with Mobile Consumer Application Platform (MCAP) vendors - which was the original name for portable native or cross-platform solutions. As such technologies like Titanium, Xamarin, PhoneGap and XDK offer the missing client side part.

The next stage of this technology adventure is the business vertical alignments of Enterprise MBaaS. We will start to see specific services being offered for verticals like Life Sciences, for example a Health Cloud. Indeed Life Sciences is probably the least Mobile First vertical and one of the largest areas of R&D budget so we should see some massive changes sweeping in over the next 18 months. It is worth dissecting an Enterprise MBaaS at this stage before we go any further.

Generally speaking if we performed an autopsy on an Enterprise MBaaS we would find the following: a Service Tier for hosting custom servers (such as Node.js); a number of enterprise connectors (such as SAP); some pre-built server-side services (such as social media integration and push notifications); and a security framework that holds it all together.

Throughout 2014 then we will see the following evolutionary steps:
  • business vertical alignment for the sets of enterprise connectors
  • generation server-side services like Cloud CMS and Mobile Data Management
  • more MCAP integrations with greater client-side libraries
  • new and evolving field of life cycle management services.
Within the B2E space then not everybody has accepted the argument of portable native. However, if we look at real-time analytics it offers us the ability to effectively control the B2E ecosystem by monitoring which apps are in use. This in turn enables us to end-of-life applications that are not being used in order to reduce maintenance cost. It also enables us to spot problems with applications being used through crash reporting. We can even start to look at the successful applications and build more of those in order to start looking at application portfolio management; rather than just building apps for the sake of it.

Real-time analytics was born in the cloud and so this is a prime example of a Cloud SaaS that can be used to enrich mobile application management. We can have dashboards that show in real-time when the application is launched, where it is, and even have dedicated crash reporting that shows if an application goes down. In the B2C space we seem to wait until our App Store ratings drop before taking action but this enables us to see what is happening in the field and to release an update before getting a mass of bad reviews.

I see two types of Cloud SaaS that will become more popular:
  • Developer services - I would class the following as developer services: performance management; crash reporting; remote SDK; HTML5-to-Native conversion; JavaScript cross-compilation on the Cloud. 
  • Life cycle management services - I would class the following as life cycle management tools: real-time analytics; dashboards; automated testing on the Cloud; server-side unit tests; template solutions; and easy personalisation. 
The ability to plug existing native applications into a life cycle management framework has to be one of the most exciting concepts for 2014. Sure, there is always integration work, but maybe we will start to see the emergence of tools that can automatically add in integration points into the code for common areas of analytics such as when the application starts, stops and crashes.

I would, therefore, see the emergence of a new form of Enterprise Mobile Back End as a Service that has embraced both developer services and life cycle management services. It also offers some second generation frameworks to support server side development: like offering hosted Express along with Node.js; or having a Cloud CMS; or even a full mobile data management solution. These kind of platforms need a new name to differentiate them.  How about we all use Mobile Platform as a Service.

A Mobile Platform as a Service is the natural evolution of Enterprise Mobile Back End as a Service, and it features:
  • dedicated verticalized enterprise connectors
  • a service tier that comes with supporting frameworks and second generation services like Cloud CMS
  • developer services and life cycle management support for both hybrid apps and native apps with minimal integration required.
These are Peter Roger's opinions.  What do you think?  Agree or disagree? Comments?

*************************************************************
Kevin Benedict
Senior Analyst, Digital Transformation Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

@ThingsExpo Stories
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.