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Nikon Leverages HP Software to Deliver Inspiration and Education to Photographers on the Web

HP Solutions Help Nikon Build Brand, Drive Sales via Award-Winning Website for Photographers of All Backgrounds and Skill Levels

PALO ALTO, CA -- (Marketwired) -- 10/28/13 -- HP (NYSE: HPQ) -- HP Autonomy today announced that Nikon Corporation is using HP Autonomy web content management software to deliver customized content to photographers visiting the Nikon Learn & Explore website for tips and tricks, instruction, and inspiration mapped to their skill level and experience.

Powered by HP Autonomy and engineered by Kanban Solutions, a leading software development and content consultancy, the new engaging, immersive and award-winning website helps Nikon better connect with its consumer base, driving brand loyalty and sales.

With the proliferation of digital photography, consumers of all backgrounds and skill levels crave articles, tips and other content that educates and inspires them to be better photographers. By embracing HP TeamSite and HP LiveSite to deliver dynamic, targeted and interactive content to site visitors, Nikon is providing a rich, immersive experience with content specifically written and curated for this audience. This has led to improved brand loyalty and heightened awareness during the purchase process.

"We needed to deliver a dynamic, more personalized and inspiring experience for Nikon consumers seeking photography-specific educational and instructional content," said David Dentry, senior general manager, Customer Experience, Nikon Inc. "HP Autonomy and Kanban Solutions not only provided this experience, but they delivered a system that significantly improved the behind-the-scenes workflow, and also delivered a channel that actually drives commerce through content."

The website redesign and functionality -- both powered by HP Autonomy technology -- has garnered significant industry recognition, winning a 2013 Webby Award, the Web Marketing Association's 2013 WebAward and the American Business Awards' Gold Stevie for Best Software Programming and Design.

HP TeamSite and HP LiveSite enabled Nikon and Kanban Solutions to redesign and rebuild Learn & Explore's entire technology platform and user interface so that branded content could be efficiently created, managed, repurposed, optimized and published. With easy-to-use visual building tools, HP TeamSite allowed Nikon to create more targeted webpage content and manage the individual workflows. Nikon media assets are stored in HP Media Bin and seamlessly integrated with the TeamSite workflow. Integration between BrightCove and TeamSite allows content authors to upload instructional videos directly to the site.

"As a world-leading provider of optics and imaging technology, Nikon shares HP Autonomy's commitment of exceeding customer expectations by providing customized, immersive web experiences," said Rafiq Mohammadi, General Manager, Marketing Optimization, Autonomy. "The Learn & Explore page is a great example of up-leveling the customer's experience while also streamlining the back end and easing the load on IT while enabling an uptick in brand loyalty and sales."

About HP Autonomy
HP Autonomy is a global leader in software that processes unstructured human information, including social media, email, video, audio, text and web pages. Using HP Autonomy's information management and analytics technologies, organizations can extract meaning in real time from data in virtually any format or language, including structured data. A range of purpose-built market offerings helps organizations drive greater value through information analytics, unified information access, archiving, eDiscovery, enterprise content management, data protection and marketing optimization. Additional information is available at autonomy.com.

About Kanban
Kanban provides software and content engineering, systems integration, and product development services to global brands across a number of industries; including consumer electronics, retail, financial services, publishing, manufacturing, and media. Based in New York City, Kanban has developed solutions for such notable brands as Nikon, NBC Universal, Straight Talk, and New York University. Kanban specializes in complex web applications that connect customer experience, content, and commerce technologies and systems, rely on rich interfaces, and deliver business results. Through a unique and highly effective delivery methodology, Kanban's clients are more agile and responsive, enabling real-time marketing and innovation on a 24x7 basis. More information about Kanban is available at http://www.kanbansolutions.com.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third party suppliers and the distribution of HP's products and services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2013 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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