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HP Aurasma Boosts Scalability and Performance for Augmented Reality With HP Cloud

Aurasma 2.5 Makes It Possible to Host 50 Times More Content for Mobile Devices

PALO ALTO, CA -- (Marketwired) -- 10/23/13 -- HP (NYSE: HPQ) -- HP Autonomy today announced the new version of Aurasma, the world's leading augmented reality (AR) platform, introducing new cloud-matching capabilities that enable the app to trigger 50 times more content without compromising speed or performance.

Moving the AR image matching to the cloud means that the resource-intensive processing takes place on the server side rather than on the user's device. This improves performance and makes it possible to host potentially unlimited AR content in the cloud.

Aurasma 2.5 has been optimized to handle the growing volumes of data and increased AR demands of the enterprise. Aurasma 2.5 can automatically match images with relevant digital information without any human intervention by making use of existing databases and HP Autonomy's big data analytics technology. This means that users can visually search the world around them with Aurasma to discover relevant information in context.

Aurasma 2.5 features digital content for thousands of well-known brand logos, which allow users to visually search for content immediately upon downloading the Aurasma app. Users can find out which logos come to life and see Aurasma's visual search in action by downloading Aurasma from the App Store or Google play and scrolling through the image thumbnails.

"We love working with companies that, like Best Western, are committed to innovation," said Dorothy Dowling, senior vice president, marketing and sales, Best Western International. "Using Aurasma technology in our summer promotion provided Best Western with an exciting platform to connect and engage with our customers in a whole new way."

"As more and more companies use augmented reality to improve their customer interactions, Aurasma needed to scale to meet our customer demands," said Annie Weinberger, general manager, HP Aurasma. "Aurasma 2.5 provides potentially unlimited scalability and to showcase this, we've added thousands of automatically created AR experiences."

Additional information about HP Aurasma is available at www.aurasma.com/.

About HP Autonomy
HP Autonomy is a global leader in software that processes unstructured human information, including social media, email, video, audio, text and web pages. Using HP Autonomy's information management and analytics technologies, organizations can extract meaning in real time from data in virtually any format or language, including structured data. A range of purpose-built market offerings helps organizations drive greater value through information analytics, unified information access, archiving, eDiscovery, enterprise content management, data protection and marketing optimization. Additional information is available at autonomy.com.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third party suppliers and the distribution of HP's products and services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2013 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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