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Erin Mulligan Nelson Joins Dachis Group as President

Veteran Leader From Dell and Bazaarvoice Joins to Help Fast-Growing Startup Scale Across Global Enterprises

AUSTIN, TX -- (Marketwire) -- 03/27/13 -- Dachis Group, a leader in data-driven social marketing solutions, announced today that it has named Erin Mulligan Nelson as the company's President. Nelson previously served as SVP, Chief Marketing Officer of Dell where she was responsible for the company's global brand, communications, social media, Dell.com, agency and corporate social responsibility strategies. Following her time at Dell, she was Chief Marketing Officer of Bazaarvoice where she played a core role in leading that company through its successful IPO in 2012.

Dachis Group's addition of Nelson comes at a time when the company is scaling rapidly to provide critical data-driven social marketing solutions to the world's largest brands. The company recently closed a Series C funding round, and has announced numerous milestones including the sale of more than 100 enterprise software licenses to the Global 2000.

"We are extremely pleased to welcome Erin to the team," said Jeff Dachis, founder and CEO of Dachis Group. "Erin has been on the vanguard of digital and social marketing for years. She is renowned for building high-growth global businesses, and her experience as both a Fortune 50 C-level executive and a startup executive is unparalleled."

"I believe the opportunity for Dachis Group is enormous," said Erin Mulligan Nelson. "Every marketer in the world is looking to build brands and drive growth more effectively, and the suite of Dachis Group capabilities allows them to do just that. I'm delighted to join the team and help scale their reach and impact globally."

In her new role, Nelson will utilize her wealth of experience as an executive in Fortune 500 organizations, as well as her experience bringing cutting-edge software solutions to the world's biggest brands, to lead Dachis Group's end-to-end go-to-market strategy and execution.

Nelson is now part of a veteran executive management team with decades of experience building successful marketing technology and services organizations. This includes Gary Skidmore, former President, Direct Marketing of Harte Hanks, as Chief Operating Officer; Peter Kim as Chief Solutions Architect, who was most recently Managing Director, Business Transformation at R/GA; Dominic Zuccarini as Executive Vice President of Global Sales, who was previously Vice President of Field Sales for Involver (acquired by Oracle) and Erik Huddleston as Chief Technology Officer and EVP of Products, who was formerly CTO at Inovis (acquired by GXS).

"Dachis Group is poised for breakaway performance in a high-growth market," said Chris Pacitti, General Partner at Austin Ventures. "Their solutions, vision, disruptive technology platform, leadership capabilities and executional capability are proving to be very powerful combination."

For more information, visit www.dachisgroup.com

About Dachis Group
Dachis Group is the global leader in data-driven social marketing solutions. Built on a proprietary big data analytics platform, Dachis Group's social performance measurement and amplification software applications, collaborative insights and reporting capabilities and world leading data-driven social marketing solutions group help the world's largest brands [email protected] with their customers. Every day, Dachis Group's big data social analytics platform monitors over 10 billion social behaviors and 50 million+ social signals in real-time. Dachis Group delivers powerful insights by tracking, monitoring and helping manage conversations and content across 35,000 brands, 100 million social accounts and an aggregate audience of 7 billion followers, fans, subscribers and contributors from 233 countries across dozens of the largest social platforms. The company serves many of the world's largest brand marketers and their agencies including Disney, Estée Lauder, U.S. Cellular, Hewlett Packard, Nestlé and Nokia.

Dachis Group Social Marketing Software and Solutions [email protected]

Performance Measurement
Campaign Performance Monitor - Dachis Group's Campaign Performance Monitor measures the value of social campaigns by providing detailed isolation of campaign specific engagement metrics around the content, conversation, advocates and campaign relevant social signals needed for optimizing social marketing campaign performance while they are executing.
Social Performance Monitor - Dachis Group's Social Performance Monitor is a powerful brand-based social performance benchmarking, measurement, insights and optimization solution for measuring social marketing's impact on brand performance.

Amplification
Advocate Insight - The world's largest global brands have large numbers of passionate fans. How do you identify them and maximize their earned media value? Dachis Group's Advocate Insight offers advanced advocate identification, management and activation capabilities.
Employee Insight - Employee advocates are an untapped resource for most of the world's brands. Dachis Group's Employee Insight offers advanced employee advocate recruitment, management and activation capabilities, including a configurable online portal to mobilize employees with workflows and messaging to accelerate participation and authentically echo and amplify a brand's social efforts.

Collaborative Insights and Reporting
All Dachis Group solutions come with collaborative insights capabilities enabling social teams, agencies and brand management to easily collaborate on driving insights from social engagement data, and deliver out-of-the-box, gorgeous, "Boss Ready" reporting with just one click.

Data-driven Social Marketing Solutions
To help brands or their agencies drive engagement at scale and social marketing success, Dachis Group offers a set of packaged, managed and custom social marketing engagement programs around the optimization of earned vs. owned vs. paid media investments, content, conversation, advocacy, community and campaigns, and ongoing solutions for reporting, benchmarking, analysis and insights.

[email protected] with Dachis Group

Social Business Index
Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis and benchmarking of social business performance for over 25,000 companies and over 35,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.

Social Business Summit Series
To provide ongoing support to customers that want to [email protected], Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in social business thought leadership, fostering ongoing dialog among participants and engaging other social business practitioners in real-time, in-person, day-long events.

Social Business Council
Dachis Group operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for social marketers and social business practitioners to share ideas, best practices and learnings from a community.

Social Business Journal
Dachis Group publishes a quarterly journal with in-depth coverage and analysis of the most relevant topics related to social marketing in both print and digital format.

Dachis Group is hiring the best people to join the world's most advanced big data social analytics team and work on the most sophisticated data-driven social marketing solutions. Review job opportunities at http://www.dachisgroup.com/careers/ and contact [email protected] to introduce yourself.

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Contacts
Lara Hendrickson
Dachis Group
Email Contact
(512) 275-7825

Ken Bruno
The Morris + King Company
Email Contact
(212) 561-7459

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