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Cognos Expands Innovation Center Mandate to Include Business Intelligence Competency

-- Industry leaders to discuss proven strategies for enterprise BI standardization, including launching a BI Competency Center (

LAS VEGAS, COGNOS FORUM, June 26 /PRNewswire-FirstCall/ -- Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and performance management solutions, today announced that the Cognos Innovation Center(TM) for Performance Management has expanded its focus to advance BI competency for the strategic application of business intelligence on an enterprise scale. This expansion is designed to help customers optimize the efficiency and effectiveness of the BI initiatives they undertake across their organizations.

The first initiative of this new focus area is helping companies launch BI Competency Centers (BICCs), where IT and business users align business objectives, technology, departmental priorities, and stakeholder needs to drive increased usage of strategic BI. Gartner projects that 50 percent of large enterprises will have established a primary business intelligence platform for most reporting and analysis capabilities by 2012. According to Gartner, the "standardization of these business intelligence platforms and technologies requires business intelligence competency centers that lead the evaluation, balancing and prioritization of business and user requirements."*

Through the Cognos Innovation Center's BI Competency community, customers will have access to resources designed to help them improve the value derived from business intelligence across the organization. These include:

* Thought-leader resources and best-practices for championing and establishing an effective BICC including structure, people, process and responsibilities; * Discovery workshops to uncover organizational readiness for a BICC; * Peer meetings to share ideas and strategies for creating and implementing a framework for success; * Access to a partner ecosystem with specific expertise in technology and business issues such as change management and organization communication; * Strategies, tips and techniques on the application of BI technology, from departmental to enterprise-wide deployments; and * A wealth of rich content available to support expansion beyond BI to bring best practices in performance management.

Customers will be able to further leverage deep BI competency expertise through an engagement with Cognos Global Customer Services. See today's related release at http://www.cognos.com/news/releases/2006/0626_2.html.

"To really be in control of the business, companies need an enterprise-wide strategic BI initiative," said Ton van den Dungen, manager, business intelligence and control, ENECO Energie. "We have found the best way to bridge technology with business issues and support BI throughout our company is to form a BICC. Cognos has given us a lot of support in this area already, and we look forward to the new content and knowledge-sharing opportunities through its enhanced focus on building enterprise-wide competency."

"The BICC can provide an unparalleled view of your business -- that can span from the '50,000 ft. view' to as 'in the weeds' as you want to get; and it can do it with the flexibility to get the right information to the right person in the right time in the right manner," said Kory Upton, senior vice president, finance, AmerUS Annuity Group. "However, C-level support is mandatory for corporate success. Learning new ways to improve our BI competency helps us build the necessary company-wide support we need to keep this unparalleled view focused and clear."

Charter members comprised of both business and IT professionals met today at Cognos Forum, the company's annual customer conference, for a roundtable peer-to-peer discussion about "Maturing an Enterprise BICC." Attendees will learn new approaches for BICC communication, planning, funding and aligning the balance between IT and business integration.

Today's news continues the Innovation Center's expansion to BI announced in June 2005. Since then, the company has combined its BI reporting capabilities with its enterprise planning, and financial management and control applications to create Performance Blueprints that accelerate customer solutions to typical performance management challenges across departments and across industries. In addition, more than 100 Cognos customer thought leaders have been meeting as a virtual group to study and discuss BI Competency Centers and associated proven practices for the past several months.

"By building on our market-leading position in BI and exceptional track record, the Cognos Innovation Center for Performance Management is ideally positioned to augment its offerings with expertise in business intelligence technologies and best practices," said Rob Rose, chief strategy officer and BI business unit leader, Cognos. "With this expansion, customers will have immediate access to the proven practices necessary for accelerating BI success in the enterprise. In addition, both business and IT professionals will be able to tap into a network of peers to share ideas and foster new discussions to speed time to value from BI and performance management."

Further information is available at http://www.cognos.com/innovationcenter/index.html.

About the Cognos Innovation Center for Performance Management

The Cognos Innovation Center was established in June 2004 to advance the understanding of proven performance management best-practices and enabling technologies. Staffed by experts in planning, management processes, and technology, the Innovation Center partners with more than 500 Cognos customers, academics, partners, industry leaders, and others who want to accelerate adoption, reduce risk, and maximize the impact of technology- enabled performance management practices. Depending on their area of interest, members focus on advancing performance management practices or business intelligence competency, gaining insights from experts and peers who have experienced similar challenges and paths to success. Visit: http://www.cognos.com/innovationcenter/.

About Cognos

Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance.

Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization's ERP, packaged applications, and database investments. It gives customers the ability to answer the questions --- How are we doing? Why are we on or off track? What should we do about it? -- and enables them to understand and monitor current performance while planning future business strategies.

Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com/.

*Gartner, "BICCs Drive Business Intelligence Platform Standardization," Betsy Burton and Kurt Schlegel, May 12, 2006.

Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.

Media Contacts: Amy Shanler Cognos, Inc., 781-313-2464 [email protected] Jolene Bonina Lois Paul & Partners, LLC, 781-782-5849 [email protected] Investor Relations: John Lawlor Cognos, Inc., 613-738-3503 [email protected]

Cognos

CONTACT: Amy Shanler of Cognos, Inc., +1-781-313-2464,
[email protected]; or Jolene Bonina of Lois Paul & Partners, LLC,
+1-781-782-5849, [email protected] (Media Contacts); or John Lawlor of
Cognos, Inc., +1-613-738-3503, [email protected] (Investor Relations)

Web site: http://www.cognos.com/

Company News On-Call: http://www.prnewswire.com/comp/107867.html

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