Welcome!

Log Management Authors: Dana Gardner, Pat Romanski, Elizabeth White, David H Deans, Carmen Gonzalez

Blog Feed Post

HP partners with Universal Pictures and Illumination Entertainment’s Feature Film, “Dr. Seuss' The Lorax”, across UK and Ireland

HP encourages consumers to "Print and Recycle Like the Lorax"

BRACKNELL, UK June 21, 2012 - HP today announced that it will partner in UK and Ireland with Universal Pictures and Illumination Entertainment for the launch of the 3D CG (computer graphics) feature film "Dr. Seuss' The Lorax", an adaptation of Dr. Seuss' classic tale, opening nationwide on 27th July 2012.

HP is committed to responsible global citizenship throughout the organization, from conscientious product design and manufacturing to innovative materials use and support of progressive educational and environmental initiatives. In support of the movie sponsorship, HP encourages consumers to recognize that "Every Inkling Makes a Difference" and promotes making eco-conscious choices when printing, such as using responsibly sourced paper, energy-efficient printers and cartridges made with recycled plastics. Joining Universal and other partners in this endeavor is an extension of HP's longstanding commitment to sustainability, environmentally friendly products and worldwide environmental leadership.

To celebrate the partnership, HP is launching a national integrated awareness campaign in the UK across online, mobile, cinema, search, PR and also running an exclusive media partnership with the Guardian. Through this media partnership, HP will provide consumers with engaging and easy to implement advice for a sustainable lifestyle through a bespoke mobile microsite. Additionally, a dedicated in-school education programme will run in Ireland, which pairs science-based education materials with a writing contest that offers students the chance to win great prizes.

"The theme of environmental commitment is a priority throughout HP and spreading the message of Dr. Seuss' The Lorax is something we are passionate about," said Jeff Walter, director, Environmental Sustainability, HP. "Dr. Seuss' The Lorax is not only an inspired tale by Dr. Seuss, one of the world's most beloved children's authors, it is also an ecological challenge that rings true in today's time. HP shares the same values in helping consumers to enjoy printing in the most sustainable way possible by recycling print cartridges, using sustainably-sourced paper and choosing a printer wisely."

Niels Swinkels, Managing Director Universal Pictures UK & Eire added, "Dr. Seuss' The Lorax is a special story about making better choices and finding balance from a visionary author who has touched the hearts and minds of millions of children and families around the world. We are very pleased to be partnering with HP among others as it is a great fit in terms of environmental commitment and care for a more sustainable future".

In support of the movie, HP sets the precedent for people to "Print and Recycle Like The Lorax" in the following ways:

  • Expanding the use of recycled plastics in its cartridge manufacturing process, which has already produced nearly 2 billion cartridges made from recycled plastic.

  • Leading the market in the use of recycled content in imaging and printing products, as evidenced by using more than 100 million pounds of recycled plastic in HP printing products since 2007.(1)

  • Committing to offer at least 50 percent of HP-branded paper as either FSC®-certified or containing more than 30 percent post-consumer content by the end of 2013.

  • Joining the FSC as a member to promote responsible forestry practices around the globe.

  • Joining the World Wildlife Fund's (WWF) Global Forest and Trade Network in 2009, making a commitment to protect forests and extending that commitment in 2012 by supporting WWF's efforts to conserve mangrove forests in Indonesia and protect the proboscis monkey, an endangered species.

  • Surpassing its goal to improve the overall energy efficiency of printing products. HP improved the overall energy efficiency of its ink and laser printing products by 46 percent from 2005 to 2011, exceeding its original goal of 40 percent.

Joining Universal and other partners, including The Eden Project, Feel Good Drinks and Woodland Trust, in this endeavor is an extension of HP's longstanding commitment to sustainability, environmentally friendly products and worldwide environmental leadership.

About Dr. Seuss' The Lorax
From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss' The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a 12 year old as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it, he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms voices the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted's dreams. Rob Riggle plays financial king O'Hare, and beloved actress Betty White portrays Ted's wise Grammy Norma.

Dr. Seuss' The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop). www.loraxthemovie.co.uk

About Universal
Universal Pictures is a division of Universal Studios. Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

About the Forest Stewardship Council
The Forest Stewardship Council (FSC) is an international, non-governmental organisation dedicated to promoting responsible management of the world's forests. It was founded in 1993 in response to public concern about deforestation and demand for a trustworthy wood-labelling scheme. There are national working groups more than 50 countries including the UK. FSC UK is a registered charity. It is supported by NGOs including WWF, Greenpeace and the Woodland Trust. www.fsc-uk.org

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

(1) IPG Research Alliance, July 2011. Based on a survey of publicly available information.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011 and HP's other filings with the Securities and Exchange Commission. HP assumes no obligation and does not intend to update these forward-looking statements

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial contacts
Charlotte Martin
Edelman for HP
+44 20 3047 2434
[email protected]
www.hp.com/go/newsroom

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

IoT & Smart Cities Stories
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...