Welcome!

Log Management Authors: Dana Gardner, Pat Romanski, Elizabeth White, David H Deans, Carmen Gonzalez

Related Topics: Log Management

Log Management: Article

Is HP Too Big to Succeed?

I immediately recalled a Wall Street Journal article from the 1980s about IBM being on a one way track to the junkyard

HP recently announced a massive round of layoffs and at the recent FIRE X conference I was asked what I thought HP might be thinking.  Perhaps HP had become too big to succeed, according to one of the FIRE X futurists on the lawn overlooking the ocean at the Montage Laguna Beach.

I immediately recalled a Wall Street Journal article from the 1980s about IBM being on a one way track to the junkyard, only to witness an incredible turnaround, thanks at least in part to a new CEO.

Then I mentioned a recent announcement (HP’s OpenFlow announcement) and the implications for the networking industry.  We both paused because the layoffs freed up a sizable ($3+ billion annually) amount of cash that could perhaps be put to work in turning HP into a more growth-oriented company.  IBM moved into services, as you might recall, while many other computer mainframe players became even smaller shadows of their former selves.

With their recent OpenFlow announcement at Interop HP had demonstrated that they knew how to position themselves for the shift to Software Defined Networking.  The question is, can they make the shift?

HP has not been known as a marketing powerhouse but rather as an innovative company that has succeeded (at least in recent years) because of operational excellence.  They have been effective commoditizers.

For HP to succeed in a new category with limited core expertise they will need to recruit fresh networking talent, solutions and customers who could give them footprints for product testing and development.  Then there is the marketing question:  does HP have the marketing chops to build and lead a category which today rests outside of much of their domain expertise?  It won’t be a trivial effort.

VMware has been actively developing virtualization-centric networking capabilities and Cisco has recently spun off Insieme.   OpenFlow has recruited an array of powerful and niche players, some of whom might view HP’s “intrusion” as threatening.  A powerful handful of networking companies are also placing bets on SDN.  HP would certainly not have a category exclusive and merely executing SDN best wouldn’t likely be enough to ensure success.

Meg has her work cut out for her.  For more background read SDN May Drive a New Data Center Development Cycle, Cisco and the Networking Industry: Golden Age or Golden Fleece?, and The Cloud and the Great Data Center Race.

[...]

More Stories By Greg Ness

Gregory Ness is the VP of Marketing of Vidder and has over 30 years of experience in marketing technology, B2B and consumer products and services. Prior to Vidder, he was VP of Marketing at cloud migration pioneer CloudVelox. Before CloudVelox he held marketing leadership positions at Vantage Data Centers, Infoblox (BLOX), BlueLane Technologies (VMW), Redline Networks (JNPR), IntruVert (INTC) and ShoreTel (SHOR). He has a BA from Reed College and an MA from The University of Texas at Austin. He has spoken on virtualization, networking, security and cloud computing topics at numerous conferences including CiscoLive, Interop and Future in Review.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...