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HP Authors: Liz McMillan, Carmen Gonzalez, Pat Romanski, Yeshim Deniz, Roger Strukhoff

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HP: News Item

HP Launches New Line of Web & Cloud Printers

Each printer has its own personal e-mail address.

Cloud Expo Europe €550 Savings here!
Cloud Expo West
$800 Savings here!

HP has started rolling out a new series of printers priced from $99 to $300 with a feature that’s never been seen before. They each have their own personal e-mail address.

And provided they’re blessed with their own Internet connection they won’t have to be connected to a PC with the right drivers to print. Instead they’ll be able to print Microsoft Office documents, Adobe PDFs, JPEG image files and other formats from a smartphone, a tablet or a netbook.

These printers will also talk directly to Google’s cloud so people can access Google Docs, Photos and Calendar from the things. See, the widgets have their own touch screen.

HP says the printers can be programmed to print out content on schedule such as news from msnbc.com and Yahoo.

The printer company has started collecting print apps from partners such as Facebook, Crayola, Reuters, DocStoc and Picasa Web Albums as well as msnbc.com and Yahoo.

HP’s printer boss Vyomesh Joshi expects web-empowered, cloud-enabled printing to become the new industry standard. “We know,” he said in a statement, “that our customers want an easy way to print their content, anywhere, anytime. We’re making that a reality today by giving people the power to print from any web-connected device – smartphones, iPads, netbooks and more – to any printer in our portfolio above $99. The world has changed.”

The scheme is Joshi’s retort to the hit HP’s printing gold mine, once the source of most of its profits, took with the recession and to the fear that the world’s newfound mobility would cause its printers’ ink to dry up. The unit currently accounts for about 30% of the company’s profits and around 20% of its revenues.

HP has set up an Apps Store-like ePrintCenter where people can register their products and get updates, configure their devices, track ePrint jobs and browse new print apps.

It said it’s working with a handpicked group of developers to refine its beta SDK and thinks there will be hundreds of print apps by the end of the year. Developers can request the kit from the developers tab of the HP ePrintCenter.

This ePrintCenter is where people will go for Scheduled Delivery of content at a designated time or times each day or week, a feature HP piloted in two major cities.

Ah, but there’s an advertising piper to be paid here.

HP says the Scheduled Delivery service opens up digital print advertising for HP and its content partners. HP and Yahoo plan to launch the service as a pilot program for marketers to populate select print content with customized messages, promotions and information like coupons or local services. Under those circumstances users will apparently get the content for free.

The low-end $99 Photosmart printer is available now. Three others will come out in August and September. Printing photos is a key application and HP’s got its own glossy HP Everyday Photo Paper, which it described as “affordable.”

It’s already got its own free iPrint Photo app for Android smartphones for direct wireless printing to its inkjet printers connected to a local Wi-Fi network. The Android version joins HP iPrint Photo for Symbian, Windows Mobile, iPad, iPhone and iPod touch. A Snapfish by HP mobile app for Android is expected this summer.

Later this year HP expects to add widgetry that prints customized marketing materials such as brochures and flyers; scans Google Docs to the web for printing at a later time; scans, shares, manages and accesses business content online; and supplies business forms such as invoices, contracts, receipts, legal agreements and checklists.

The New York Times says HP expects to sell more than 15 million of its web printers by next year and Joshi told the paper “We think by next year more printing will be done from the web than from word processing applications.”

Explore Cloud Expo Sponsorship & Exhibit Opportunities !

"It's truly an honor to be recognized along with some of the biggest names in the cloud computing industry for our pioneering role in accelerating enterprise cloud adoption," said Sundar Raghavan, chief product and marketing officer at Skytap. "Application development and testing has proven to be one of the most popular use cases for Skytap, and we are committed to bringing the next level of innovation to this area so that businesses of all sizes can reduce their costs and improve their productivity."

Skytap's Cloud Automation platform can be used for a broad range of development and testing scenarios, including developer workstations, and unit, integration, system, user acceptance, performance and localization testing. Customers including Ellie Mae and Policy Studies use the Skytap Cloud to accelerate their test and development initiatives.

The complete SD Times 100 list is available at: http://www.sdtimes.com/content/article.aspx?ArticleID=34383.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2010 West, November 1-4, Santa Clara Convention Center, Santa Clara, California will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conferences and exhibitions in Prague June 21-22 and Santa Clara November 1-4.

The recent Cloud Expo at the Javits Center in New York City was the largest Cloud Computing conference ever produced, more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

The four-day Santa Clara event will attract more than 5,000 delegates from 48 countries and over 150 sponsors and exhibitors on a 120,000 sq ft show floor, larger than Cloud Expo 2010 East, New York City event!

All main layers of the Cloud ecosystem will be represented in the6th and 7th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities
for Cloud Expo Prague and Santa Clara
Cloud Expo 2010 Europe and Cloud Expo 2010 West "show prospectus" have shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802 3021.

Early Bird Registration Options
for Cloud Expo Prague and Santa Clara
Cloud Expo delegates can pre-register for the Cloud Expo Europe with €550+ savings here and for Cloud Expo West with $800+ savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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