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Google's Strategy in Cloud Computing - Chrome as Your Next OS

Google is pursuing a multi-pronged strategy

Research and Markets has announced the addition of the "Clouded by Chrome: Googles Strategy in Cloud Computing - Chrome as Your Next OS" report to their offering.

Google is pursuing a multi-pronged strategy with the aim of redefining how consumers access online services and applications including mobile applications.

This report analyzes the dynamics of Googles disruptive moves in the world of communication services with a focus on cloud computing. Cloud computing refers to virtualized set of information services offered on-demand and dynamically in a scalable fashion over the Internet. Cloud computing offers an organization the ability to run applications, increase capacity, and add capabilities to its existing IT infrastructure without investing in new infrastructure, training new personnel, and incurring fees for licensing new software. The revenue generation model in cloud computing is primarily based on subscription and pay-per-use. Changes to IT and provisioning of resources are conducted real time in a dynamic and scalable way as a service over the Internet.

Google raises barriers to entry for potential competitors. For example, processing search queries at very high speeds has been possible with the companys billion-dollar investments in data processing centers. It is clear that Googles ambitions are big and disruptive. The company announced its biggest yet investment in data center in mid-2008, with $842 million representing its biggest capital expenditure for a single quarter. The proceeding sections of this report explore and analyze Googles move in cloud computing, online search and advertisement, and news media in more detail.

There are different views of what constitutes cloud computing. While some view cloud computing as an infrastructure others view it simply as a new business model. There are also those who view cloud computing as an evolution of existing services. In this report we look at Googles role in different segments of cloud ecosystem. As people and businesses around the world generate their consuming and business behavior through search queries, a massive global library of data is built on the Internet cloud with great value for many organizations.

According to Googles CEO, Eric Schmidt, the network is so pervasive that anything about anyone can be found out at anytime. Schmidt further emphasizes that if you dont use the cloud you will fail, adding that his companys goal is to put a cloud in the hands of a user. Googles strategy is to put its presence in as many clouds as possible. Hence the companys launch of products such as Living Stories project in the news media, promotion of Google Apps in the enterprise market and recently the launch of Google Groups, a product that is integrated with the existing Google Apps such as Google Docs, Google Calendar, Gmail, Google Sites and Google Video.

As part of its cloud strategy Google wants to use Google Groups to make the product more attractive to the enterprise sector since one of the products main features is project collaboration among employees located in diverse sites. This report also looks at Google Trends and Insights and how they are tied to Googles strategy in building an established presence on the Internet cloud. It also analyzes Googles future online strategy and demonstrates its relation to the cloud.

Key Topics Covered:

Executive Summary

About Red Mobile

1. Hypothesis

2. The Cloud Ecosystem

3. Googles Quest for a Cloudy Future: What is Googles Cloud Strategy?

4. A Multi-Faceted Online Landscape

5. Google Groups and The Living Stories: Increased Collaboration by Google

6. Google Trends and Insights

7. How Google Powers its Search Engine?

8. Googles Long-term Plans

Conclusion

Products Mentioned:

  • Google Groups
  • Google Docs
  • Google Calendar
  • Gmail
  • Google Sites
  • Google Video

For more information visit this link.

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