Welcome!

Log Management Authors: Dana Gardner, Pat Romanski, Elizabeth White, David H Deans, Carmen Gonzalez

Related Topics: Containers Expo Blog, Log Management, @CloudExpo

Containers Expo Blog: Blog Post

Cloud Computing and Application Mobility

It's all about moving applications from the data center to the cloud

AppZero Session at Cloud Expo

Busy, busy month for those of you keeping score, and I don't mean the final gold medal count.

But, now that I've nodded to the Olympics, congratulations to both team Canada and team USA on the best hockey game I've ever seen.

Ever.  And I'm from Boston, home of the sometimes brilliant Bruins.


Greg O'Connor at the AppZero Booth at Cloud Expo 2009 West, Santa Clara Convention Center in Silicon Valley.

No, the game I've been watching is a tectonic shift of cloud ecosystem money move toward application mobility:

  • Makara - funded by Shasta Ventures, Sierra Ventures, as well as the market-moving Marc Andreessen and Ben Horowitz -- threw back the cloak of stealth. (Makara Leverages Virtualization to Simplify Cloud Application Management) According to the release, "Makara provides easy on-boarding to the cloud. With Makara's Cloud Application Platform, developers are able to deploy new or existing web applications to a public or private cloud with no code changes." (By the way, makara is apparently a creature in Hindu mythology that acts as a vehicle for water and sky, also serving as the insignia for a god of love and lust ... You laugh now, but you'll thank me some day if you're ever on ‘Who Wants to be a Millionaire'.)

  • Next, CA bellies up to the bar, plunks down a reported $90M (30 times trailing twelve months revenue) and leaves the building with 3Tera (CA to Acquire Cloud Computing Solution Provider 3Tera) 3Tera CEO Barry X Lynn says, "3Tera eliminates the manual, error-prone tasks that have historically hampered an organization's ability to deploy IT services to the cloud,". 30 times TTM revenue the cloud bubble is bulging.

Notice a common theme?  It's all about moving applications from the data center to the cloud.  By any other name, that's still AppZero's application mobility mantra.

Put yourself in my place; It is exciting to see this broad swath of really, really smart people betting large on application mobility as a critical factor in the cloud market's evolution.  Sand Hill investors, old-iron scavengers in search of a makeover, and virtualization royalty alike are rolling money at application mobility.  And that's good news for me.

Why?  Because people will begin to ask questions such as, "Why not move the OS and the App in a VM? Doesn't OVF make this all work across VMs from Xen to VMware from KVM to Hyper-V? Has anyone heard a success reported?"

Quick reality moment and speed check:  Windows 2008 server is about 16-20 GB; SQL Server 2008 1GB, .Net around 500MB. I can move roughly 16-40 application servers with SQL Server or .Net in the time it takes to move one that also includes the OS.  Speed and agility (a 93-97% improvement for those keeping score).  That's why VMware is changing its strategy on how to move workload from the data center to clouds, and automating workloads in private clouds.

The name of this cloud game is speed and flexibility at the application layer.
So far the market is building out on top of server virtualization, known primarily for reducing the number of physical machines and associated cost.  Infrastructure can be provisioned in a matter of minutes on a self serve basis.  The fly in the ointment is that the purpose of infrastructure is to run applications and they are installed 1 at a time.  Once installed, applications become welded to the OS.  The result is that they then have to be managed individually, which dramatically adds to the cost and complexity of just doing work.

Application virtualization separates an application from the OS making it mobile and automatable -- between machines, between the data center and between clouds - external and private.  Application mobility brings a clean interface to the app stack making it possible to provision apps in minutes just the same way Hypervisors provision machines in minutes.

The combination of the two virtualizations is what IT needs to deliver what the business needs.

There is also compelling software consolidation that can be achieved by running more than one application on a software stack (OS, anti virus, management, etc) in isolation.  Software consolidation will free up more budget as this movement takes hold.  Simple math says that running two applications on one OS can cut OS licensing requirements in half.  Bigger math gets bigger results.  Gartner better lower their predictions for Microsoft's server revenue over the coming years.

More Stories By Greg O'Connor

Greg O'Connor is President & CEO of AppZero. Pioneering the Virtual Application Appliance approach to simplifying application-lifecycle management, he is responsible for translating Appzero's vision into strategic business objectives and financial results.

O'Connor has over 25 years of management and technical experience in the computer industry. He was founder and president of Sonic Software, acquired in 2005 by Progress Software (PRGS). There he grew the company from concept to over $40 million in revenue.

At Sonic, he evangelized and created the Enterprise Service Bus (ESB) product category, which is generally accepted today as the foundation for Service Oriented Architecture (SOA). Follow him on Twitter @gregoryjoconnor.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.