Log Management Authors: Dana Gardner, Pat Romanski, Elizabeth White, David H Deans, Carmen Gonzalez

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SDL Brand Consolidation Recognizes Significant Extension of SDL Global Information Management Platform

Company strengthens brand with consolidated naming of divisions

Maidenhead, UK - 25 January 2010 - SDL, the leading provider of Global Information Management solutions, announced today consolidated branding to signal the growing recognition of the company's technology leadership in managing global content. Through a series of strategic acquisitions and research and development investment, SDL has expanded its technology footprint from Language Technology into Structured Content Technologies, Web Content Management and most recently eCommerce Technologies. To signal SDL's end-to-end platform for managing the content lifecycle, the company is launching a new consolidated brand.

As of today, all business units in SDL, including SDL Tridion, SDL XySoft and SDL TRADOS Technologies, SDL Enterprise Technologies and SDL Language Services, will be referred to as divisions of SDL in a move to unify the SDL brand.

The different business units of SDL will become one of five specialized divisions:

• Structured Content Technologies
• Web Content Management Solutions
• eCommerce Technologies
• Language Technologies
• Language Services

SDL is strengthening this market-leading position and unified vision reflected in the brand and expresses that SDL is one consolidated company with one single goal and mission.

The vision of the consolidated divisions is identical - SDL provides increased business agility to enterprises by accelerating the delivery of products and content to global markets in their local language. As a group, SDL is the only vendor providing an end-to-end solution for multilingual content through a well-integrated product suite.

"This is an important move for SDL in ensuring that we provide one unified and consistent message to the market," commented Mark Lancaster, CEO and Chairman of SDL. "This does not change who SDL's customers talk to in the different divisions, nor does it change our products or goals. This re-naming of the different divisions as part of SDL only affects the way we refer to the different solutions we provide. "

For more information on SDL and to read an FAQ on the new branding and its impact, please visit www.sdl.com/en/sites/one_brand/

About SDL
SDL is the leader in Global Information Management solutions, which provide increased business agility to enterprises by accelerating the delivery of high-quality multilingual content to global markets. The company's integrated Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information that reaches multiple audiences around the world through different channels.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, FIAT, FICO, Google, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP, Sony and Virgin Atlantic. SDL has over 1000 enterprise customers, and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 50 offices in 32 countries. For more information, visit www.sdl.com.

For more information please contact:

Amy Hall (SDL Headquarters)
01628 410120
[email protected]

Mary Parsons (SDL Americas)
+1 781 756 5454
[email protected]

Richard Delanty (SDL Asia Pacific)
+81 90 6695 5313
[email protected]

Press Contact
Dan Purvis / Erin Hunter
Octopus Communications
T: +44 (0)845 3700655
E: [email protected]

Read the original blog entry...

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