Welcome!

Log Management Authors: Dana Gardner, Pat Romanski, Elizabeth White, David H Deans, Carmen Gonzalez

Related Topics: Log Management, Microsoft Cloud, Recurring Revenue, Server Monitoring, @CloudExpo, Government Cloud

Log Management: Blog Feed Post

EuroCloud and The Case for a Cloud Computing Trade Association

Is the right time to re-engage this conversation?

As many of you know I've been pushing for the creation of a formal Cloud Computing Trade Association for quite sometime, but unfortunately we've lacked both the will of the industry and the money to make this happen. Given the recent announcement of a EuroCloud Cloud Computing association in Europe, the opportunity to do something here in North America or more broadly has re-emerged. In my previous discussions there has been a tremendous amount of interest in the creation of an International Cloud Computing Trade Association, but when it comes down to it, the money to fund such an endeavor wasn't there.

So I again would like to pose the the question if now is the right time to reengage this conversation? Or am I beating a dead horse?

As pointed out by Fred Zappert on the CCIF list early today, more then thirty companies have joined forces to form a new European Cloud Computing Association called EuroCloud. The purpose of this new group is to bring together Euro-based SaaS and cloud computing vendors, enablers, integrators and industry experts to share best practices and promote new business opportunities across the continent.

The creators of EuroCloud have done a great job of outlining the rationale behind why they created the trade org. Similarly these points could apply to an International Cloud Organization.

  • Europe has a fast growing SaaS and Cloud Computing industry, but each country is currently operating separately with few contacts in other European countries.
  • National SaaS vendors are growing and are looking to build European and international relationships through business and technological partnerships.
  • The European Authorities do not currently recognise the European Cloud Computing industry, which is an industry that can help stimulate the economic and technological environment to promote new Cloud Computing industries.
  • Cloud Computing implies application integration into an Application-Oriented Ecosystem. Developing new application partnerships, both european and worldwide represents the next crucial step.

Eurocloud, the pan European Cloud Computing business network, through action at both local and European levels will help to answer these new demands.

EuroCloud Goals

  • To build a pan European network organized in two tiers with a national level (France, Espagna, England, Belgique, etc.) and a European level. The national level focuses on local topics and the European level on European topics,under the EuroCloud brand (or another if appropriate in a national setting). Only companies who have an interest in Cloud Computing and participate in the Cloud ecosystem can be members of the network.
  • Build relationships with the European authorities (Commission and Parliament) to help recognise the Cloud Computing industry as the future of IT in Europe and to promote a stimulating environment for development and growth of the industry.
  • Promote business relationships between members throughout Europe and internationally with counterparts such as SIIA.
  • Promote technological relationships between members throughout Europe and internationally.

Redux: The Case for a Cloud Computing Trade Association (Originally posted April 13th 2009)

In a recent report published by Gartner, the market research firm outlined the tremendous opportunity for global cloud services projecting revenues to increase 21 percent this year alone. According to Gartner cloud-based offerings made $46.4 billion in 2008, a number that is projected to increase to $56.3 billion in 2009 and $150.1 billion by 2013. With this phenomenal growth and revenue is expected in the cloud computing sector, a few in the cloud industry have begun to ask whether it is time to form a cloud computing industry trade association. As many of you know I have been pushing for the creation of such an organization for awhile. I thought I'd briefly layout some of the opportunities I see for the creation of a cloud computing trade association and how it might look.

Generally the idea is for the creation of a formal trade cloud computing association founded and funded by businesses that operate in a our industry. The industry association would engage in various public relations activities such as advertising, education, lobbying and publishing and certification, but its main focus is collaboration between companies.

First of all I'm not advocating for the creation of an organization focused on a particular ideology such as software licensing models or source code development but instead focused on accelerating the adoption of cloud computing by encouraging broader industry collaboration. More simply a formalized "legal" trade association which brings together both small & large companies (startup or enterprise), while also bridging the greater cloud community by including customers & users who all share a stake in the adoption / advancement of cloud centric technologies.

I believe the association should focus on the commonalities we share -- accelerating the adoption of cloud computing through a consensus view of the general opportunities cloud based technology brings to customers. I'm not speaking about defining what cloud computing is so much as defining the problems it solves and opportunities it enables. The things we can actually agree on.

To accomplish this there are a number of joint advocacy and marketing programs which the association may engage in. These could both include web centric activities including industry forums, social networks and online collaboration tools as well "in person" activities such as local user groups, unconferences and trade shows. The association may also be in a position to assist in the creation reference architectures, use cases, and white papers that help illustrate "how" & "why".

Some of the concerns I've heard repeatedly is the potential barriers to entry for participation in this type of association. The last thing this association should be is an inclusive club for a few select technology vendors and insiders. It needs to be available to all and should foster an engagement with both the existing community while also providing a formal / legal umbrella that the larger companies will feel comfortable participating in. I am also cognizant that it takes money to make money, so there needs to be a middle ground with potentially some of the larger vendors subsidizing the involvement of the smaller players and independents members. Simply membership should not be cost prohibitive.

The question of standardization also seems to keep reoccurring and is probably one of the most debated of the topics when discussing the creation of a cloud trade association. It is my opinion that that last thing the world needs is yet another standards body. There are dozens of existing groups and organizations that would be ideal partners. I say lets work with them. I would guess a good portion of the members of such a trade association would also have memberships in existing standards bodies already. I agree that there is no need to reinvent the wheel or boil the ocean. I'd rather see this association partner with the standards world rather then compete with it.

Why now? The fact is we're no longer talking about a hypothetical industry with almost 50 billion in real revenue last year we as an industry have a huge opportunity to collaborate and capitalize on potentially one of the biggest technology shifts we've ever seen. Let's not waste it.

Read the original blog entry...

More Stories By Reuven Cohen

An instigator, part time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time.

Reuven is an early innovator in the cloud computing space as the founder of Enomaly in 2004 (Acquired by Virtustream in February 2012). Enomaly was among the first to develop a self service infrastructure as a service (IaaS) platform (ECP) circa 2005. As well as SpotCloud (2011) the first commodity style cloud computing Spot Market.

Reuven is also the co-creator of CloudCamp (100+ Cities around the Globe) CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...