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ExtendMedia Powers First TV Anywhere Video Service for Bell

Bell TV and Astral Media Launch Entitlement-Based Premium Video Service Powered by ExtendMedia's OpenCASE Platform

BOSTON, MA and TORONTO -- (Marketwire) -- 10/13/09 -- ExtendMedia Corp., the leading independent provider of enterprise-class, multi-screen video management software, today announced that the company's OpenCASE platform is powering Bell TV's first TV Anywhere-style video service. The new broadband service, TMN Online, lets subscribers with The Movie Network watch movies and series on their computers anywhere in Canada.

Available through the Bell TV Online portal at bell.ca/tvonline, TMN Online gives subscribers the TV Anywhere offering for free as part of their existing television subscription. The first content provider to make their content available through Bell TV Online is Astral Media Television Network, a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and iMedia.

"The addition of TMN Online to our Bell TV Online portal is an important milestone as we evolve our business to meet our customers' desire for anytime, anywhere digital video services," said Kevin Crull, President of Bell Residential Services. "Bringing a service like this to market also requires a robust technology platform and deep domain expertise. We've launched a number of offerings with ExtendMedia, and the company has proved itself to be a strong partner in digital media distribution."

ExtendMedia's OpenCASE platform was purpose-built to meet the needs of content creators and distributors seeking to build, deploy and manage unified video services across PC, TV and mobile devices. Built from the ground up to be platform-neutral, OpenCASE includes out-of-the-box integration with leading ad servers, CDNs, DRM providers and encoding platforms, supports both paid and ad-supported business models, and can deliver streamed or downloaded content to multiple devices. Bell TV's TMN Online service also represents the first production launch of OpenCASE's support for Microsoft Silverlight video and PlayReady DRM.

"ExtendMedia has a front row seat in the remaking of the entertainment industry; it is remarkable to help industry leaders like Bell launch innovative services that break barriers like TMN Online," said Tom MacIsaac, CEO of ExtendMedia. "We are ardent that successful, profitable online video services need to offer a wide variety of content, support multiple business models and deliver premium content to as many consumer devices as possible. Our OpenCASE platform was purpose-built to deliver on these requirements."

OpenCASE is available via both hosted SaaS and enterprise licenses, and the company also offers a full range of expert consulting and professional services to help customers and partners maximize their content distribution investment.

For more information, please visit bce.ca/en/news.

About Bell:

Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite television, Bell Home phone local and long distance, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX: BCE) (NYSE: BCE). For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

About ExtendMedia:

ExtendMedia is the leading independent provider of enterprise-class, multi-screen video software and solutions that help content owners and distributors build and deploy video services. Extend's flagship product, OpenCASE, manages video content across the lifecycle from ingest to monetization and across IPTV, web and mobile services in both ad-supported and pay media business models. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications, media and consumer electronics companies including AT&T, Bell Canada, Hewlett-Packard, Mitsubishi/UB Cross, SanDisk and Thales. For more information, please visit us at www.extend.com.

ExtendMedia Contact:
Erica Camilo or Jill Newberry
BluePoint Venture Marketing for ExtendMedia
781.861.7800
Email Contact
Email Contact

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