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Communispace and Colmar Brunton Combine Research Expertise to Become the Authority on AsiaPac Consumers

Communispace, pioneer of online customer insight communities for the world’s leading brands, and Colmar Brunton, Australia's largest independent ad-hoc market research agency, today announced an exclusive partnership to develop private online communities within the Asia Pacific region. The companies are working hand-in-hand to develop and manage communities for brands targeting Australian and New Zealand consumers, equipping marketers with a deeper understanding of shoppers across the region. The partnership matches Communispace’s unparalleled expertise in community listening with Colmar Brunton’s knowledge of the region and market research, resulting in a level of customer insight previously unavailable to Australia and New Zealand focused companies.

“We see online communities and other forms of social networking as fundamental in the future of market research, equipping companies to supplement statistics with human experience,” said Steve Cierpicki, Colmar Brunton’s Global Head of Research 2.0. “Communispace has spent more than a decade honing its best-of-breed practices for building, managing and running online communities for brands around the world. We’re confident that their experience combined with our regional knowledge will offer marketers a whole new view of Australian and New Zealand consumers.”

As part of the partnership, Colmar Brunton will provide local resources to facilitate the communities for Communispace clients in Australia and New Zealand. The on-the-ground team will make it easier for local clients to build, interact with and glean insights from community members. Plus, Colmar Brunton’s community managers have a 20-year history in understanding the market in Australia and New Zealand, and familiarity with local trends, customs and cultures which will greatly enrich the conversations and ideas generated within the clients’ communities.

“When it comes to core values, our companies have a lot in common: a focus on innovation, a devotion to customers, a spirited staff and an unrelenting desire to understand people,” said Anne Massey, managing director, Asia Pacific at Communispace. “Colmar Brunton’s extremely talented team of market researchers adds a vital cultural understanding of and physical presence in Australia and New Zealand to our communities. The end result will be much richer consumer insights and interactions for both current and new customers in the area.”

Communispace and Colmar Brunton will initially focus on helping companies within the Food and Beverage sector, an industry where both companies have a long history, strong client relationships and a keen understanding of the market.

"From marketing communications to new product development, the V-Fuel Zone Community provides us with the perfect platform within which to interact with and listen to our target consumers in a truly meaningful and powerful way," said Johanna Campbell, marketing manager, Energy Marketing Team, Frucor Beverages Australia Pty Ltd.

“Even in the midst of a global economic decline, we’re receiving an unprecedented number of requests for communities in new geographic and cultural regions,” said Diane Hessan, CEO of Communispace. “In order to serve our global clientele, we’re seeking out world-class partners who understand the nuances of these local markets. We’re so impressed with the Colmar Brunton team’s approach and passion, and we look forward to working together to forge new relationships with both clients and consumers in Australia and New Zealand.”

For more information, please contact Anne Massey at: [email protected] or +61 2 9358 4131.

About Communispace

Communispace Corporation is the leader in helping major brands generate customer insights via online communities. Founded in 1999, the company has created nearly 350 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels. Headquartered in Watertown, Massachusetts, the company has offices in New York, San Francisco, London, Chicago, Austin, Atlanta, as well as Sydney, Australia and San Remo, Italy. For more information, please visit: www.communispace.com.

About Colmar Brunton

Colmar Brunton is the largest independently owned market and social research agency in Australia, providing adhoc customised research for the country’s largest blue chip companies and government agencies. With over 20 year’s experience, Colmar Brunton specializes in FMCG, Services, Social and Online Communities research. We have offices in Sydney, Melbourne, Brisbane, Adelaide, Canberra and Auckland. For more information, please visit: www.cbr.com.au.

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