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QlikView is an Up and Coming Business Intelligence Solution

QlikView Ranks # 1 for Ease of Use and Customer Loyalty in World’s Largest Independent Survey of Business Intelligence Users

Sydney, Australia – June 3, 2009 – Inside Info announced today that QlikView business intelligence software ranked first in ease of use and customer loyalty, outperforming industry leaders SAP (Business Objects), Oracle (Hyperion) and IBM (Cognos) in the newly released BI Survey 8 – the world’s largest independent survey of Business Intelligence and Performance Management users conducted by the Business Application Research Centre.

QlikView ranked among the highest in the following survey areas:

  • Ease of use for end users was cited by 56 percent of respondents for QlikView (the highest level) but only six percent for SAP BI/BW and 13 percent for Microsoft.
  • Fast query performance was a key factor for QlikView buyers but only one percent for SAP and two percent for Crystal Reports.
  • Most likely to achieve benefits QlikView was one of the products cited by users as having the largest Business Benefit Index (BBI), an overall calculation used to compare myriad factors throughout the survey ranging from faster or more accurate reporting to reduced costs and headcounts.
  • Inclination to buy more QlikView had the highest positive gap (difference between those who do and don’t expect to buy more seats) at 50 percent.  Overall average positive gap was the lowest ever recorded in this survey.
  • Least amount of spend on consulting – QlikView users reported a median external consulting fee of US$8.5k, while SAP (BI/BW) users spent the largest amount at US$500k, Cognos at US$127k and BO at US$115k.

The survey showed that overall, QlikView customers were the most loyal.  Customer loyalty is one of the most coveted categories among vendors, according to Nigel Pendse, author of the survey, “because maintenance revenue and sales of additional licenses to existing customers are much more profitable than winning business from new customers.  Consequently, most vendors work hard to achieve it.”

“We put the end user experience at the forefront of everything we do with QlikView.  In Australia, these results reinforce that businesses are realising that a simple and interactive user experience is the key to increasing adoption and maximising return on investment from BI projects,” said Stuart Barnard, Managing Director of QlikView’s Australian provider, Inside Info.

Now in its eighth year of publication, The BI Survey by Nigel Pendse is an annual report based on the world's largest independent survey of BI and performance management users. More than 3,200 BI and performance management users were queried for this survey around the world, including Australia.

The independent, sponsor-free BI Survey 8, surveys why organisations select BI products, how they use them and with what success. It also compares the leading products on the market across a number of key criteria such as performance, scalability and vendor support.

About Business Application Research Centre — BARC

Business Application Research Centre— BARC — is a leading independent software industry analyst delivering information to more than 1000 customers each year. For more than ten years, BARC has specialised in core research areas including Data Management and Business Intelligence as well as Enterprise Content Management.

BARC publishes the largest end-user survey on Business Intelligence products — The BI Survey — and the most sophisticated in-depth BI product evaluation — The OLAP Report.

More than 30 highly-qualified professionals deliver 100% unbiased and well-founded knowledge about the software market with software evaluations, conferences, market research and consulting. BARC has offices in the UK, Wuerzburg and Barcelona, and partners worldwide.

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at john@johnwryan.com or you can follow him on Twitter @buyersteps

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